Chapter 3 electronic event marketing strategies53 chapter 4 funding the event marketing program85 chapter 5 marketing association meetings, conferences, events, and expositions 101 chapter 6 marketing corporate meetings, products, services, and events129 chapter 7 marketing festivals, fairs, and other special events151 chapter 8 trends in event. Determine and plan numerous touchpoints for stakeholders to encounter your event marketing to vastly increase your chance of a successful sale or engagement 4. Welcome to your guide to event marketing in 2020 and beyond. Looking for inspiration or ideas for your content marketing efforts. Between 2017 to 2018 the number of companies organizing 20 or more events per year increased by 17%. Event planning support documents 20112012 marketing. Though the prime objective of arranging an event is to bring in customers to your business, this message can be directly or indirectly sent to the prospective customers in diverse settings. To start, add your logo to the cover page and fill out the tokens on the right. Pre and postevent marketing for your small business. This list of ideas can help you develop a marketing plan for events or other programs. Located in pittsburgh, the waffle shop broadcasts a livestreaming talk show with their customers. Attract new members and retain existing members attract or retain sponsors, volunteers, officials or spectators generate interest in an upcoming event, competition or social activity. There are many forms of event marketing and each can be. Samsung and marketing agency jack morton developed a live and digital event to take place at barcelonas mobile world congress in february 2010.
Use the event marketing brief template to help you prepare an event brief for a specific business show or event. Here are some great example of marketing plans that you can download and make a guide to. Sponsoring a booth at another event is a strategy companies typically use to build brand presence, as well as to drive leads, and. For this post, i wanted to share a few good example of innovative event marketing ideas ive come across recently. Event planning so, youre going to plan a big event, but you dont know where to start. It is easy as julius mentioned to cave into temptation, its a shortcut, and the old mentalityapproach of event marketing. Nov 08, 2019 according to the event marketing 2019. You delete what you do not need for your event 2nd.
Setting a marketing budget enables you to consider practical campaigns, and stops 4 you getting carried away with ideas that can never give you a return on investment. You can employ a good speaker who can communicate with the audience and more effectively deliver your business objectives and values. Whether marketing a megaevent like the super bowl or a small, local event such as a youth field hockey camp, marketers. The creative brief will outline the marketing pieces that you anticipate needing for your event and prepare them to be able to meet with you regarding your event. Since this type of marketing strategy can promote businesses and their offers, it is essential for you to properly plan the documents development.
There is some hidden synergy in the way our mind works and the way this blog throws at us amazing trends from around the world. The strategy for the launching of this event, affordable meet ings conference and exposition, sponsored by the hospitality. Brands use event marketing entertainment like shows, contests, or parties to reach consumers through direct handtohand sampling or interactive displays. In the lead up to the event, you want to drive engagement, interest, and excitement in whats to come. A great event marketing strategy is at the heart of every successful and soldout event. Here are some great example of marketing plans that you can download and make a guide to making yours. If youre not sure how to market an event, heres a list of 50 event marketing tips. Event marketing ideas for small businesses thrivehive. Jun 22, 2015 for this post, i wanted to share a few good example of innovative event marketing ideas ive come across recently. Meet with event planner and marketing team to develop your event theme. Event marketing presents the event host with a chance to lure in more crowds and possibly get new participants involved. Pre event marketing use these simple marketing tactics to get the word out about your. The best method is to use multiple platforms to get the word out. Because the success of a marketing event is so heavily dependent on presenting a brand to a physical audience in an exciting, interactive way, a specialized school that teaches students about breaking marketing tactics is an excellent way to build knowledge of event marketing and create new ideas.
Springwise is particularly popular with event lovers. It is not going to be just about putting word on word or excel marketing template. Different ideas for event marketing can be fun events help people to get some time out of their daily humdrum and they are more likely to better understand your products in a different funfilled setting. The biggest event in the industry, ok, yes that is more than a couple.
Lets dive right in, starting with tips for marketing your presence at another businesss event. Su event marketing plan template simpson university. You dont need a big advertising budget or celebrity endorsements to make this work. Event marketing is a promotional strategy that involves facetoface contact between companies and their customers at special events like concerts, fairs, and sporting events. Developing a strategic al deangelis sport marketing plan. The first step is to determine why you are putting on the event. Pre and post event marketing for your small business whether you are hosting a networking mixer, sponsoring a business workshop, or exhibiting at an industry tradeshow, a successful pre and post event marketing plan will help you make the most of your event. Please include any additional information that will help in communicating your plans in the notes section at the bottom of this document template. Benchmarks and trends report, most marketers believe that event marketing is the singlemost effective marketing channel for achieving business goals. The most common types of event marketing include the use of. You keep the text under the heading sample and customize it for your event. Stepbystep ideas for planning a new marketing campaign. Helga is responsible for identifying communication. World is moving like never before and companies are moving at an even faster pace with new and innovative ideas all the time in order to draw attention of the widest possible audience.
And once your event is over, your online ticketing and checkin data provides powerful historical data. Jan 05, 2015 even if you arent using coschedule, an editorial calendar is a musthave for your event marketing plan. Event marketing is the promotion of a product, brand, or service through inperson interactions. What your event marketing campaign examples create a programme that re. Event marketing is such a wonderful option to promote you brand and it enables the customers to get a firsthand experience of your products. Marketing an event ppt free download as powerpoint presentation.
You can evaluate your successes, see what could use improvement, and ultimately be better informed as you plan and promote your next event. Event marketing plan is the single most valuable tool that you should be using right now if you want to take that business to the next level. Whether its a conference, a concert, or a festival, event planning and management involves months of planning, and dozens of individuals dedicated. The sport event marketing template is a simple and effective working document it gives you a structure with a proposed text. It is worthwhile to be discussed that the cooperation. Event planning support documents 20112012 marketing plan. Event marketing strategies and timelines eventbrite uk. Event planning support documents 20112012 marketing plan 3 2. A good marketing strategy will be followed well with the help of a marketing plan. Working with your assigned planner, submit a marketing creative brief marketing creative brief. I love opera and i go to see the productions of the english national opera and so i naturally joined their mailing. Marketing in event management year 20 pages 40 the primary aim of the thesis is find out the importance of marketing in event management. Our main objectives for the event are to raise money for the childrens wish foundation as well as raise awareness for their cause.
Pamela markey, director of marketing and brand strategy. For even more top tips, join the chat about event promotion over on the eventtribe forum. Once youve decided on the type of event youll be hosting youll need to decide how to promote it. The first step in applying an inbound marketing strategy to your event is to create your. The main reason why people market their events is to bring awareness and growth to the impending event. Plain and simple, a lot of the old rules of event marketing do not apply anymore. Pdf competing model of event marketing activities researchgate. Event marketing ideas traditional marketing send direct mail to previous attendees or potential leads add the event to localarea event calendars list at acs. Xyz is the must attend event of the year for surgeons who want to meet with the. Our objectives to be achieved through media and marketing are as follows. You would think there is nothing new under the sun when it comes to event marketing tips, especially when such great event marketing ideas have been covered here and here and here. Here we lay out all the key ingredients to a winning campaign. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. Whether you use a paper editorial calendar or an app like coschedule, event content marketing is best planned just as you would your other content marketing.
Event marketing is an example event marketing is an. If youve got a solid email list, put together an email blast or a simple series of emails to send leading up to the big day. The real start of sponsorship was during the olympics 1994. How to build a content strategy for event marketing. Pdf pevent marketing is the important strategy for the regional tourism development. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 content marketing examples guide. In event marketing, the preevent and postevent content is just as important as the content created during the event itself. In fact, some of the most effective event marketing tactics being used today are variations on event marketing strategies that. Clubworks bachelors thesis in international business,64 pages spring 20 abstract this thesis provides a strategic marketing plan for an event management company, which represents service business organizations.
Event marketing marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Attract new members and retain existing members attract or retain sponsors, volunteers, officials or spectators generate interest. This information is designed to help you through this process and smooth out the rough spots of planning and preparing for a successful and memorable event. Event marketing activities in 2001 and billions on sponsorship. This event marketing proposal template is easy to customize. It carefully explains various terminologies related to event management and marketing.
Reasons for marketing and promotion marketing and promotion are useful for a variety of purposes, including to. Even if you arent using coschedule, an editorial calendar is a musthave for your event marketing plan. Ppt event marketing powerpoint presentation free to. Event marketing 1 elite marketing group 2 the new face of event marketing. Event marketing allows a company to break through the advertising clutter, and target an audience by enhancing or creating an image through an association with a particular event, while reinforcing the product or service, and driving sales. Contents foreword ix preface xi chapter 1 introduction to event marketing1 chapter 2 event promotion, advertising, and public relations29 chapter 3 electronic event marketing strategies53 chapter 4 funding the event marketing program85 chapter 5 marketing association meetings, conferences, events, and expositions 101 chapter 6 marketing corporate meetings, products, services, and events129. You produce text as per the suggestions under the heading content. Traditionally, events were considered useful for rural. Whether marketing a mega event like the super bowl or a small, local event such as a youth field hockey camp, marketers cannot rely on guesswork to develop their marketing plan and hope everything will turn out.
We have chosen the best 5 event marketing templates that will help you put a better plan on the table. It is a good idea to integrate your ticketing strategy in to your event marketing plan. In this sales and marketing plan, you need to include all the relevant steps, which will make your marketing task easier. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more.